I've been in the construction industry for what seems like forever - 30 plus years to be exact. I've seen a lot of trends, new products and new technologies impact our industry. One trend that appears to be here to stay is Social Media - it is changing the way we all do business.
LinkedIn, Facebook, Pinterest, the list goes on and on. Each with their own spot in the world of social media, but each providing a unique vehicle for those of us in the construction industry. And, personally I think this is a good thing.
Social media provides an entirely different way to interact with our past, current and prospective clients. Plus, we can now easily network and exchange ideas with colleagues around the world.
At Arcon we use social media daily. We find it to be the ideal vehicle to promote the Arcon brand. We can feature current promotions or discuss current projects, and our customers can immediately provide feedback on our posts. The insight that is gained by this interaction is extremely valuable.
When we are building a large project, social media makes it easy to keep everyone involved up to date - this includes the general public. Now everyone in the neighborhood can be on the same page and follow along with major project milestones. Not to mention, we can learn what the public thinks about the project.
Education is another huge reason to use social media. We provide content that hopefully educates our followers and at the same time we encounter new content, ideas and strategies posted by others in our industry. This exchanging of ideas is an extremely beneficial aspect of social media.
Times have changed. It's more important than ever to develop relationships and have meaningful conversations with our customers and those interested in our business. Social media gives us that opportunity - we should all make the most of the opportunity.
Thanks for your time. I hope to connect with you on LinkedIn. And, if you haven't already - please like our Facebook page and be sure to follow along as we get set to start our next project in Connecticut.